In the startup world, having access to capital is essential if you want to rapidly scale. But having partners who have real experience operating and scaling a business is immeasurable. Operating Capital is different. Not only does this new firm invest in your idea, but they also participate as operators as well. We were thrilled to be able to help develop a solid brand identity for Operating Capital. The intersection of investment and operations is seamless, so we crafted a brand mark that shows how interconnected these two things are.