Matt Cole is a creative director and brand strategist with 20+ years leading in-house studios, agency teams, and brand identity work across financial services, technology, and professional services.
Most recently, he served as VP and Creative Director at Lockton Companies, where he established a 21-person in-house creative studio from four people — unifying three independent regional teams into a single brand and creative function serving 15+ western U.S. markets. Before that, Matt founded Revere, a B2B brand consultancy, where he directed visual identity and campaign work for clients whose outcomes included combined transaction value exceeding $300M.
Matt's work lives at the intersection of brand strategy and craft execution. He is known for setting a high creative bar, building the systems that sustain it at scale, and developing the designers and leaders who carry it forward.
He holds a B.A. in Political Science from Whitworth University and a Graphic Design certificate from Whatcom Community College. He is also currently serving as Mayor of Ridgefield, Washington. Matt and his family call Ridgefield home.